Case studies
Real sites, real numbers.
Client names available on request — I'd rather show you what changed than drop names without asking them first.
Site rescue & rebuild
Springfield outdoor contractor
A local lawn, landscaping, and drainage contractor was locked into an agency-built page-builder site — $6,000 up front, $45 every month — that they couldn't edit themselves, carrying unused template pages and an 8.6 MB page weight that made it slow to load on phones.
- 17 pages rebuilt from the ground up — including six per-city landing pages for local search
- 8.6 MB → 1.35 MB page weight (85% lighter, dramatically faster on phones)
- 86 automated tests run before every update goes live — contact-form validation and delivery (including spam protection), desktop and mobile navigation, the photo gallery, keyboard accessibility, SEO structure, and a crawl of every internal link
- Half-price hosting & care — $45/mo buys real updates, not just server rent; the client owns the code and content
- Structured data for Google (LocalBusiness), light and dark mode
Custom platform
Statewide RV club website
A statewide member club needed more than a brochure — they needed a private club website their members (many retired, many on phones) would actually use. I designed, built, and operate the whole thing.
- Interactive event map — rally locations, state-park and campground layers, live weather radar
- Events with RSVP and a group chat per event, auto-sorted by date
- Rally-attendance leaderboard — members log the rallies they've made, with all-time standings
- Shared recipe book — club recipes gathered automatically in one place
- 44+ back issues of the club magazine digitized into readable articles
- Accessibility mode with large-text settings for older members
- Phone-app experience — home-screen icon, unread badges, mobile navigation
- Runs on infrastructure I manage: monitored, backed up, restore-tested
Want numbers like these for your site?
Email me what you do and what you have today. You'll get a straight answer — from the person who'd actually do the work — no sales call, no pressure.